We live in a world where just about everything is available for purchase at our fingertips. Because of this, brands need to fight harder to gain ‘top of mind’ awareness among consumers. Students consumers can be even more difficult to snag, given their busy schedules and new life stresses. However, despite the all the brand competition, […]
When most brands think of using brand ambassadors for campus marketing, they think of sampling, flyering, and chalking campaigns. You might conduct surveys, and there’s probably some element of getting people to like you on Facebook. But there’s so much more your student brand reps can do for you.