Tag Archives: students

Rethink the College Campus: Marketing to the American College Student

Being an international brand can be challenging when approaching different demographics in different countries. And when it comes to targeting college students, this varies even more so. College students in America may have different wants and needs than students in other countries. However, one thing that seems to stay consistent among college students is that […]

What They Really, Really Want: Helping Underclassmen Achieve Success

To high school seniors, the college experience can look pretty scary. They don’t know what it’s going to be like, who their friend groups will be, whether or not they’ll like their professors, and what career they should pick. For incoming college students, there are a few important elements they’re paying attention to (and here’s how […]

Beyond the Resume: Interviewing the Inexperienced

Any successful business knows that in order to stay competitive, it’s important to hire the best people. Sometimes these individuals have a full resume, boasting with years of experience in the field and the accolades to match. However, sometimes some of the best potential hires don’t have years of experience. How do you know who’s […]