Colleges are letting out for the summer, and that usually means campus marketing shuts down across the nation. In the past, it was much more difficult to use student brand ambassadors for summer marketing because a majority leave campus. But with Go Commando you can, because students are always attached to their phones. Go Commando […]
Brands, like you, are activating their student rep programs on college campuses throughout the country, providing an answer to the weary student’s prayers and granting them a flexible way to earn money and gain real-world experience. The reason being, this is a typical student’s routine: Wake up, go to class, meet up with friends, study, […]
Any successful business knows that in order to stay competitive, it’s important to hire the best people. Sometimes these individuals have a full resume, boasting with years of experience in the field and the accolades to match. However, sometimes some of the best potential hires don’t have years of experience. How do you know who’s […]
You’ve got your student recruiters – now what? How do you break into their day-to-day routine, while providing them with activities that are fun and help promote your brand? While this may feel like the mystery of the sphinx, worry not! At Go Commando, we make sure our student acquisition and market research provides you and […]
Sometimes, the best campus marketing target isn’t a university. Of the 17+ million college students in the United States roughly 37% attend a two-year program. A multinational client of ours recently asked for our help hiring students in particular areas of Louisiana and Mississippi. According to the NCES, 50% of degree granting institutions in Louisiana […]
When most brands think of using brand ambassadors for campus marketing, they think of sampling, flyering, and chalking campaigns. You might conduct surveys, and there’s probably some element of getting people to like you on Facebook. But there’s so much more your student brand reps can do for you.
One of the toughest things about marketing on college campuses is finding, onboarding, and retaining top student brand ambassadors. If a job is too difficult, if payment is too slow, or if communication with the brand is a hot mess, they could bail out at any time. In fact, your favorite student rep could just […]
What if we told you that you could create and deliver marketing tasks for college brand reps in less than 10 minutes? How about, less than five minutes? For some reason, student brand ambassador programs seem to be built on the principle of No Pain, No Gain—if it isn’t toilsome, then it won’t work. But […]
If you’re not using your student brand reps for summer marketing, you should be. But even if you aren’t, you can still make good use of your summer by preparing for your fall campus marketing campaigns. Now is the time to start preparing for your fall campus marketing campaigns. Get your students in line, figure out […]
One of the things about student brand ambassador programs that nobody talks about is that brands usually hire just one or two students to complete an entire campus marketing project. Recruitment is a pain in the butt for brands, because it can take forever and a day to find quality brand reps who won’t quit […]
