Author Archives: Joe Commando

Why Student Brand Reps Just Aren’t That Into You

Student behavior has radically changed with the mobile era. Instant relationships are a thing. Tinder and texting make relationships easy to start or drop. Mobile devices have made the social economy efficient, value-based, and disposable. Have your campus marketing recruitment and campaigns kept up with these changes in student behavior? Millennials won’t gush over your […]

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6 Campus Marketing Campaigns You Can Do Better with Go Commando

The Go Commando App has revolutionized college marketing by building a technology to address and resolve the pain points common in student marketing programs. The app provides real-time chat functionality, task completion accountability, and task reports for events, brands, and agencies. These capabilities give you a greater ROI on your marketing and dramatically shorten your […]

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How to Do More Successful Brand Marketing on Campus

Brand marketing on campus is painful and time-consuming—especially if you’re executing a campaign on an unfamiliar campus where you’ll have to learn their policies and recruit from scratch. But that’s just part of the up-front investment for a successful campus marketing campaign, and there’s no other way to do it…right? We’ve created a better way to […]

The $10 Trillion Reason You Need to Market to College Students

A lot of companies are hesitant to spend too much of their resources on marketing to college students. We can understand why. The economy has had a major impact on millennials—many of whom still live with their parents, have crushing student loan debt, and are underemployed. Besides, common wisdom says that millennials aren’t brand loyal […]

6 Powerful Ways Mobile Technology Propels Your Campus Marketing

Mobile technology has integrated into every aspect of millennials’ lives. Has your campus marketing integrated into mobile technology as well? Many brands are trailing behind the lifestyles of college students because they haven’t figured out how to successfully adopt the tremendous opportunities that mobile technology provides. But brands that leverage mobile can propel the success of their […]