LinkedIn Mysteries: Why Groups Matter

The power of the ‘join-up’ digital network, next to the old-school lateral model, is equally striking and overwhelming. College students looking to carve their proverbial teeth have more opportunities than ever to speak to their budding expertise. But less of a chance of being heard over all of the chatter.

LinkedIn Groups allow you, the hungry, young professional, to kick-start valuable conversations with like-minded peers and professionals.

The Skinny
Sometimes it seems nearly impossible to connect with industry thought leaders. But groups make it a bit easier by putting all of these people in the same place. Organized by career interests, groups allow members to share content, make business contacts, and post and view jobs.

Using Your Group
There’s no point of joining a group if you’re not going to use it to your full advantage. To increase the visibility of your LinkedIn profile, you should contribute to your groups regularly. Share and add context to relevant links and articles. Comment and question thoughtfully.

Nobody wants to hear you vent about your new boss; instead, this is your chance to test and hone your ideas.

This is the third installment of our LinkedIn Mysteries miniseries. View posts one and two.

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