Get Ahead By Building Your Personal Brand

Reaching your dream job requires you to work work hard, be persistent and put yourself out there. Doing so now will help you get ahead by building your personal brand and will also help you secure a job after graduation when you’re ready to hit the workforce full speed. According to NACE’s 2016 Job Outlook […]

A Change in the Digital Marketing Game

“The Class of 2019 [entered] college with high technology an increasing factor in how and even what they learn,” said Charles Westerberg, Director of the Liberal Arts in Practice Center and Brannon-Ballard Professor of Sociology at Beloit College. They may think of the ‘last century’ as the twentieth, not the nineteenth, so they will need […]

7 Productive Habits You Should Adapt Right Now

Going back to school is always a time of year that is filled with high hopes of staying productive all semester and earning top grades but many students are easily distracted once they’re back on campus. Whether it’s being tempted to attend a tailgating event, late nights out with friends or smaller distractions like texts […]

Things Every Freshman Should Know Their First Year of College

Heading back to school this fall will be much different compared to the past four years. For every incoming freshman, it will be emotional in every sense of the word—nostalgic, exciting and even scary. Your freshman year will be a year full of trials and tribulations, a year of exploration, life lessons, new challenges and […]

Rethinking Retail with Gen Z

Today, so much of our life exists online: we post photos of our meals, share videos of animals becoming unlikely friends, and we even ‘meme.’ However, despite expectations that the first “digitally native” generation would want to shop online, a new study released by IBM and the National Retail Federation found that almost all members […]

Students Earn More Green Per Buck with Eco-Friendly Shopping

Students everywhere are becoming more and more conscious when shopping. They’re choosing brands and products that share the same value of sustainability and opt-in for eco-friendly alternatives to their favorite products when they can. This year, students will earn more green per buck with eco-friendly shopping that will make them fashionable and give them the […]

5 Things College Students Should Do Before Heading Back To School

Summer days are slipping away and back to school advertisements are everywhere. Before you know it you’ll be spending more sleepless nights at the library than you will be with friends. Before summer comes to an end here are things college students should do before heading back to school this fall. Clean out your closet […]

5 Ways Students Can Spend Less and Save More

From tuition and buying textbooks to filling your gas tank and spending money out with friends, college is an expensive experience that often leaves a dent in your wallet. Here are 5 ways students can spend less and save more without giving up the things they love or the activities they enjoy. Shop smarter A simple Google […]

A Message From Young Consumers: Share More, Own Less

The aftermath of a global financial crisis sparked a revolutionary idea: share more, own less. It’s an idea that promotes sustainability, affordability and accessibility and younger generations are hooked. Although the concept of sharing started with Facebook, a social network that promoted sharing life experiences and special moments with friends and family on a digital […]

‘Snip, snip’ Goes the Traditional Media Budget

During the 90s, television was everything. Many of us could be found glued to our ‘sets’ in the evening, catching up the news, watching our favorite sitcoms or crime dramas. But a lot has changed since then: the Internet became ‘a thing’, we got smart with our phones, and we even got savvy with reality itself. […]