How can a brand ambassador promote a brand?

A brand ambassador can help promote a brand  in many ways, including uploading content on social media or through grassroot approaches. Many companies are utilizing these ambassadors, also known as campus reps, to promote their products or services in a more authentic way, as members of the younger generations are distrustful of traditional marketing techniques.  […]

What Is A Campus Rep?

A Campus Rep is a student on a college campus that carries out a series of marketing activities – both online and offline – targeted at their peers.  Campus Rep marketing works well on college campuses because it is no secret that people are more easily influenced by their peers. College students are uniquely impressionable […]

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7 Ways to Market on Campuses According to Students

Marketing to college students can be daunting, especially on university campuses. Young millennials and G-Zens are not typically swayed by traditional advertisements, so companies have to think outside the box. That being said, it is worth the effort. Students who attend universities in the United States have an estimated buying power of $44 billion. Here […]

Apple Campus Rep Program

Apple fanatics rejoice! The company is looking for tech enthusiasts to be their campus representatives.  Apple seeks energetic, dedicated, and motivated candidates who are passionate about educating others about the brand. The company prefers students who excel at time management, are involved with various student groups, and have a marketing and/or sales background.  Typically, applicants […]

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Pura Vita Provides a Perfect Program for College Students

Pura Vita, a clothing, accessory, and lifestyle brand founded in 2010, boasts an impressive 110k+brand ambassadors worldwide. The multi-million dollar company targets college-aged women by offering beautiful, handcrafted bracelets made by 650+ artisans. Pura Vita has partnered with over 174 charities and donates 1% of their proceeds to different causes. Much of the company’s success […]

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Sony’s Rep Program Hits all the Right Notes

Sony Music U offers an immersive experience for students at 65 US college campuses. The program, established over 50 years ago, allows 75 college students per year to make amazing connections in the music industry and develop desirable, resume boosting marketing skills.   To be considered for the position of a Sony Music U campus […]

An Inside Look at PINK’s College Rep Program

PINK, Victoria’s Secret’s sister brand, boasts a sizable, successful college rep program. Over 100 colleges in the United States and some parts of Canada participate in the program. Two brand representatives are carefully selected from each university. The brand seeks students who are outgoing, engaged on social media sites, interested in fashion, passionate about PINK, […]

7 Millennial Fashion Guidelines

  Millennials are soon to become the largest generation, with 73 million people ages 22-37.  They also happen to make double the amount of annual apparel purchases than those belonging to the baby boomer generation. Therefore, it is integral for the longevity of merchants to establish relationships with young adults and in doing so, convince […]

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