Tag Archives: college marketing

Be the Brand Students Want

We live in a world where just about everything is available for purchase at our fingertips. Because of this, brands need to fight harder to gain ‘top of mind’ awareness among consumers. Students consumers can be even more difficult to snag, given their busy schedules and new life stresses. However, despite the all the brand competition, […]

7 Questions to Ask When Interviewing Student Marketing Agencies

The rules for market to today’s college students have changed. Both on the legal front and what resonates with them. According to a survey of Elite Daily readers/subscribers  33% of millennials rely mostly on blogs before they make a purchase, compared to fewer than 3% for TV news, magazines, and books. That number looks a […]