Stop throwing away those receipts from recent purchases and pay attention to the website listed for feedback on your products and overall consumer experience. They matter— and a whole lot more than you probably think.
Think about it. When shopping online where do you turn to first before making a purchase? Chances are you do some research on the product itself and rely heavily on product reviews from other consumers who share their experiences and opinions about a particular product. It’s likely that the reviews you read online are more influential on how your buying power is used versus the actual price of a product.
If a product is listed for a low price but has more negative reviews than positive reviews, you’re likely going to spend the extra money on a similar product of better quality that has rave reviews.
According to Forrester, the reality is this: 72% of customers trust online reviews as much as they trust opinions from friends and family.
Nielsen’s “Global Trust in Advertising Survey” found that 70% of consumers trust online reviews from people they don’t know while 92% of global consumers trust word-of-mouth recommendations from family, friends and strangers alike above any other form of advertising.
So just how powerful can your reviews be when it comes to influencing other consumers? Reviews can be a deal breaker. According to Forrester, four out of five people surveyed reversed their decision due to a negative review.
Reviews don’t only matter when shopping online. They matter just as much when you’re looking for a new restaurant to try out or a hotel for your next vacation.
Your wallet speaks, but your opinions speak louder.
Share your opinions with us by trying out our Go Commando app available for Android and iOS devices and letting us know what you think about your user experience, because remember, your voice matters.