Category Archives: Gen Z

Be the Brand Students Want

We live in a world where just about everything is available for purchase at our fingertips. Because of this, brands need to fight harder to gain ‘top of mind’ awareness among consumers. Students consumers can be even more difficult to snag, given their busy schedules and new life stresses. However, despite the all the brand competition, […]

Rethink the College Campus: Marketing to the American College Student

Being an international brand can be challenging when approaching different demographics in different countries. And when it comes to targeting college students, this varies even more so. College students in America may have different wants and needs than students in other countries. However, one thing that seems to stay consistent among college students is that […]

How to Motivate Millennial & Gen Z Students

It’s become a sad, overused cliche, and we’ve all heard the sentiment: “Millennials are lazy, narcissistic, and difficult to work with and  motivate.” Generation Z, much like the Millennials, aren’t always easy to figure out. And if you aren’t doing what you can to tap into and leverage their unique contributions, you may find it difficult to […]

Election & College Campus: What It Means For Your Brand

This past election was a watershed moment for the American electorate: It was the first presidential election in which Generation Y—a.k.a.: Millennials—made up the same proportion of the U.S. voting-age population as the Baby BoomersSource: U.S. Census Bureau, Current Population Survey,  Voting and Registration. Table 1-A. Available at http://www.census.gov/hhes/www/socdemo/voting/publications/historical/index.html In fact, as of April 2016, […]

It’s a Greek Thing

    While often times associated with parties and over-socializing, Greek Life is an untapped resource for many brands. These sub-networks of young minds spread ideas and messaging across college campuses all over the country- and that’s just the beginning. Strength in Numbers. Sororities and fraternities only thrive if their respective collectives thrive. Because of this, […]

No Rest for the Wicked: The Life of a Student

Brands, like you, are activating their student rep programs on college campuses throughout the country, providing an answer to the weary student’s prayers and granting them a flexible way to earn money and gain real-world experience. The reason being, this is a typical student’s routine: Wake up, go to class, meet up with friends, study, […]