Download the Sharpie Case Study


Sharpie sampling event draws crowds

Typical product sampling events on campus don’t go beyond handing out trial size products on a corner and hoping students change their buying behaviors.

Sharpie knew better. The company hired Go Commando Student Brand Ambassadors to help create an impressive sampling campaign that debuted their new Clearview Highlighter. Download our Sharpie Case Study to discover how they executed an unforgettable campaign that drew crowds and generated real enthusiasm among 25,000 students across 25 campuses.

This case study reveals how Sharpie:

  • Used social media to promote sampling events that drew crowds
  • Generated buzz on social from people who loved the samples
  • Created an unforgettable sampling event that proved the value of their product