Return on investment (ROI) is one of those numbers that everyone wants to know, but they sometimes don’t know how to measure. It’s important to be able to track your campus rep investments so you can determine what is and isn’t working for your program. DSW had a 3:1 ROI using Go Commando for it’s campus rep program, and it’s all about offering the right task and measuring the results along the way.
So what aspects of your campus rep program need to be measured. Besides the basic numbers like money spent and number of reps on the job, you should also be measure things like how long it takes for tasks to be completed and the quality of the work, both of which Go Commando lets you measure. Keep in mind your campus rep efforts may not be working towards a tangible purchase, but could also be geared toward awareness and reputation. Bottom line: make sure your campus reps are meeting their bottom line.
Some issues you may be seeing in your program are things like too many reps for a job, insufficient job completion, or poor brand representation. None of these are problems your brand has time to deal with (ain’t nobody got time for that).
The kind of return DSW experienced from its campus reps is something you, too, can experience for your brand ambassador program. Get more stats like this from our brands infographic.
