Category Archives: Marketing

The Top Eight Campus Rep Programs

For college students campus rep programs, also known as student brand ambassador programs, are beneficiary for a multitude of reasons. Not only are students able to familiarize themselves with a company, they may also have future opportunities to grow with the brand post-graduation. Additional bonuses include excellent experience to put proudly on a resume, possible […]

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A Change in the Digital Marketing Game

“The Class of 2019 [entered] college with high technology an increasing factor in how and even what they learn,” said Charles Westerberg, Director of the Liberal Arts in Practice Center and Brannon-Ballard Professor of Sociology at Beloit College. They may think of the ‘last century’ as the twentieth, not the nineteenth, so they will need […]

Rethinking Retail with Gen Z

Today, so much of our life exists online: we post photos of our meals, share videos of animals becoming unlikely friends, and we even ‘meme.’ However, despite expectations that the first “digitally native” generation would want to shop online, a new study released by IBM and the National Retail Federation found that almost all members […]

A Message From Young Consumers: Share More, Own Less

The aftermath of a global financial crisis sparked a revolutionary idea: share more, own less. It’s an idea that promotes sustainability, affordability and accessibility and younger generations are hooked. Although the concept of sharing started with Facebook, a social network that promoted sharing life experiences and special moments with friends and family on a digital […]

‘Snip, snip’ Goes the Traditional Media Budget

During the 90s, television was everything. Many of us could be found glued to our ‘sets’ in the evening, catching up the news, watching our favorite sitcoms or crime dramas. But a lot has changed since then: the Internet became ‘a thing’, we got smart with our phones, and we even got savvy with reality itself. […]

School’s Out for the Summer: How to Keep your Reps Engaged

  Colleges are letting out for the summer, and that usually means campus marketing shuts down across the nation. In the past, it was much more difficult to use student brand ambassadors for summer marketing because a majority leave campus. But with Go Commando you can, because students are always attached to their phones. Go Commando […]

This is ‘Us’: Addressing the diverse landscape of college campuses

Collecting survey data from Millennials and Gen Z can provide valuable insight into their thought processes, how they spend their time and money, and what is most important to them. However, with a social landscape filled with diversity, it’s essential to know what terms are appropriate (and which are NOT). We’ve broken down some of […]

Get Green with Sustainability

Lately, there’s been quite a lot of debate about Millennials (ages 18-34) as that enormous swath of consumers makes its way across the economic landscape. But perhaps marketers looking ahead should focus more on Gen Y’s younger counterparts, Generation Z, those currently age 17 and under. Gen Z is smaller in numbers, but there is evidence […]

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Re-energize Your Campus Product Sampling Campaigns

Product distribution, or sampling, is a tried-and-true campus marketing tactic that still has klout with brands who run marketing campaigns on college campuses. Product sampling can be a very successful tactic, but you need to approach it strategically. Here are a few helpful tips approach to run a successful product sampling campaign on campus. HIT […]