Category Archives: Marketing

7 Ways to Market on Campuses According to Students

Marketing to college students can be daunting, especially on university campuses. Young millennials and G-Zens are not typically swayed by traditional advertisements, so companies have to think outside the box. That being said, it is worth the effort. Students who attend universities in the United States have an estimated buying power of $44 billion. Here […]

Pura Vita Provides a Perfect Program for College Students

Pura Vita, a clothing, accessory, and lifestyle brand founded in 2010, boasts an impressive 110k+brand ambassadors worldwide. The multi-million dollar company targets college-aged women by offering beautiful, handcrafted bracelets made by 650+ artisans. Pura Vita has partnered with over 174 charities and donates 1% of their proceeds to different causes. Much of the company’s success […]

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Sony’s Rep Program Hits all the Right Notes

Sony Music U offers an immersive experience for students at 65 US college campuses. The program, established over 50 years ago, allows 75 college students per year to make amazing connections in the music industry and develop desirable, resume boosting marketing skills.   To be considered for the position of a Sony Music U campus […]

An Inside Look at PINK’s College Rep Program

PINK, Victoria’s Secret’s sister brand, boasts a sizable, successful college rep program. Over 100 colleges in the United States and some parts of Canada participate in the program. Two brand representatives are carefully selected from each university. The brand seeks students who are outgoing, engaged on social media sites, interested in fashion, passionate about PINK, […]

The Top Eight Campus Rep Programs

For college students campus rep programs, also known as student brand ambassador programs, are beneficiary for a multitude of reasons. Not only are students able to familiarize themselves with a company, they may also have future opportunities to grow with the brand post-graduation. Additional bonuses include excellent experience to put proudly on a resume, possible […]

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A Change in the Digital Marketing Game

“The Class of 2019 [entered] college with high technology an increasing factor in how and even what they learn,” said Charles Westerberg, Director of the Liberal Arts in Practice Center and Brannon-Ballard Professor of Sociology at Beloit College. They may think of the ‘last century’ as the twentieth, not the nineteenth, so they will need […]

Rethinking Retail with Gen Z

Today, so much of our life exists online: we post photos of our meals, share videos of animals becoming unlikely friends, and we even ‘meme.’ However, despite expectations that the first “digitally native” generation would want to shop online, a new study released by IBM and the National Retail Federation found that almost all members […]

A Message From Young Consumers: Share More, Own Less

The aftermath of a global financial crisis sparked a revolutionary idea: share more, own less. It’s an idea that promotes sustainability, affordability and accessibility and younger generations are hooked. Although the concept of sharing started with Facebook, a social network that promoted sharing life experiences and special moments with friends and family on a digital […]