While often times associated with parties and over-socializing, Greek Life is an untapped resource for many brands. These sub-networks of young minds spread ideas and messaging across college campuses all over the country- and that’s just the beginning.
Strength in Numbers.
Sororities and fraternities only thrive if their respective collectives thrive. Because of this, many who pledge and ‘rush’ these groups are community-focused. They know that many hands might make for light work and that there’s more success (and fun!) to be had when working together. Brands like yours succeed in this because not only will you get buy-in from the house(s), anyone who comes through their doors will see it, too.
Service Hours.
Once a student is accepted to a sorority or fraternity, many times they will have a certain amount of service hours to be completed. While ‘service hours’ tends to be associated with community service, these Greek Life students are giving back by helping others and flexing their philanthropic heartstrings. This is the perfect opportunity for your brand to assign tasks that help these social butterflies to get in those hours while also sharing your brand beyond their sorority and fraternity doorsteps.
Across the Nation.
These campus life groups are national organizations, with a strong student network of social connectors and digital mavens. Chapters in the Midwest connect with those on the West Coast; those in the South connect with those in the East. Tapping the source to reach these ambitious, young people is a strong leg up in leveraging your brand’s next big campaign – not to mention getting the most for your marketing dollars!
Case Study: Shoe Lovers Sorority Parties
DSW partnered with us and organized shoe fitting events at sorority houses on each campus. Our female student brand ambassadors organized the participation in the sorority community, conducted the shoe fittings, and talked about the history of styles and famous people wearing those looks. Each sorority member who tried on a shoe received a 15% off coupon and those that bought the very next day received 25% off. In exchange for each sorority hosting the event, DSW donated 5% of sales from coupons in the month of October to that sorority’s philanthropy.
These events totaled:
- A 3:1 ROI within 24 hours of a shoe lovers sorority party,
- An average attendance of +122%,
- And an over 2.4 million potential social media engagement reach!
Going ‘Greek’ when developing your recruitment strategy is a strong option to consider. Students in Greek Life not only have their Greek brothers and sisters to help you accomplish your marketing campaign, but they’re also actively involved in the community. They have national partner organizations to spread your message further
Connect with us today and we’ll give you a complimentary 30-minute strategy to assist you in developing your Greek-focused marketing campaign. To learn more about how we’ve helped brands, like you, boost their awareness, check our Case Studies, or connect with us directly!
