Greek Rush is the perfect time promote your brand on campus. We know that Millennials are more responsive to recommendations from their peers than advertisements. That’s exactly why Rush is ideal for pushing a campus rep program.
What’s even better about Rush is that sorority and fraternity members are positioned to be influential brand promoters on campus. Students in Greek life tend to be more active on campus than non-Greek students, with over 85% of student leaders belonging to a Greek organization. Rush is an opportunity to put your brand’s promotional materials in the hands of student leaders — Greek life leaders — as they welcome new students to campus and expand their individual and organizational networks.
Use the GoCommando brand platform to infiltrate Rush and make it work for your business:
- Create a survey targeting sorority and fraternity members to identify on-campus activities surrounding Rush. Using the collected information from survey responses to initiate a campus rep program for distributing your promotional materials at these events.
- Is your brand a clothing retailer? During Rush, students are occasionally expected to don formal wear. Create a task for Commandos to distribute promotional fliers and special discounts on campus during rush week. Imagine Commandos distributing promotional fliers for your brand all along Greek Row during Rush. Many students will be needing a new pair of slacks or dress shoes to wear during Rush — Be the brand that comes to mind.
- Encourage Commandos to organize brand-centered events to promote your brand during Rush, when more students are likely to be interested in engaging with others on campus. Fraternities and sororities host events to promote their organizations and recruit incoming students.
See how brands are using GoCommando to engage with Millennials by downloading our infographic.
“Alpha Xi Delta sorority rush” by Huw Williams (Huwmanbeing) – Own work. Licensed under Public Domain via Wikimedia Commons.
