When most brands think of using brand ambassadors for campus marketing, they think of sampling, flyering, and chalking campaigns. You might conduct surveys, and there’s probably some element of getting people to like you on Facebook. But there’s so much more your student brand reps can do for you.

One of the toughest things about marketing on college campuses is finding, onboarding, and retaining top student brand ambassadors. If a job is too difficult, if payment is too slow, or if communication with the brand is a hot mess, they could bail out at any time. In fact, your favorite student rep could just […]