Colleges are letting out for the summer, and usually that means campus marketing shuts down across the nation. It’s an annual practice that puts the brakes on your marketing momentum and cuts you off from your audience for four months.
In the past, you couldn’t use student brand ambassadors for summer marketing because they’re not on campus. But with Go Commando you can, because students are always attached to their phones. Go Commando shifts the focus of campus marketing from the campus to the student—where it belongs.
Summer Marketing Lets You Build on Past Success
Most brands stop campus marketing during the summer and start planning for the fall. You have to reintroduce yourself each fall and start from square one. But if you continue college marketing to students during the summer, you can keep your momentum going while school is out and hit the ground running when campus opens again at the end of August—building on the success you achieved from the previous year.
How to Use Brand Ambassadors During the Summer
Brands that use Go Commando can successfully market to students all summer. Looking for ways to use brand ambassadors for summer marketing? Here are a few ideas to get you started.
Engage on social media
Students may not be on campus during the summer, but they are connected to their friends on social media. Take advantage of that by sending out social media tasks for your student reps to complete throughout the summer.
Conduct market research
Market research doesn’t rely on college campuses—just college students. The Go Commando app makes market research incredibly easy because you can send market research surveys to thousands of students, wherever they are. Use the summer months to collect market data to prepare for your fall campaigns, or to understand student buying behaviors.
Take advantage of new student orientation
Most college students are off campus during the summer, but a few stick around. Even better: a whole new crop of students comes in for new student orientation. Connect with the student reps who are still on campus and give them assignments for marketing to incoming freshmen (and their parents).
Get student-generated content
Student brand ambassadors can generate marketing content for you wherever they are. We have a client that’s a pepper spray company. This summer we’re sending student reps samples of the product and asking them to create video content. They’ll talk about experiences on campus where they felt unsafe and share how the product will make them feel safer. We’ll curate content from the students and the videos will go into the company’s marketing efforts.
Go Commando is designed to prove that work was done, to communicate, and to compensate. As long as you work within those boundaries, there are limitless possibilities for summer marketing with brand ambassadors. And if you’re having trouble finding ways to use Go Commando during the summer, pick our brain—that’s what we’re here for!
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