Sharing has become an integral component of millennial engagement for brands. College students share their daily life happenings with their entire network. If brands are not active on relevant social media outlets, then it is likely that millennials are missing their message. Social media is an essential tool for brands to reach college students and communicate with them. Go Commando has developed a way for brands to reach a higher level of awareness among millennials through social media.
A sample task from Go Commando be a college student learning to surf uses a waterproof camera to record it all. Then, he or she shares that experience with friends and family on Instagram and Facebook as a task from the camera brand. As a result, the student has started a connection with the brand and is sharing with others the camera’s features and capabilities. Peers of the student are more likely to buy that same brand of waterproof camera than another. Why? Because millennials are 59% more likely to buy a product recommended or used by their friends than one recommended by experts.
In order to accomplish a similar outcome, brands need to stay active and respond to comments on social to remain relevant and make college students feel valued. Once a connection is established, they are more likely to remain loyal to a brand.
Using Go Commando students can sign up for social media tasks like creating statuses related to the brand and asking friends to like the brand’s Facebook page. Brands that use Go Commando for tasks aimed at increasing social media engagement and awareness have seen a large increase in social media traffic. If you’re interested in learning more about what Go Commando can offer your brand then check out the Go Commando infographic.
