We live in a world where just about everything is available for purchase at our fingertips. Because of this, brands need to fight harder to gain ‘top of mind’ awareness among consumers. Students consumers can be even more difficult to snag, given their busy schedules and new life stresses.
However, despite the all the brand competition, there are things you can do to make yourself stand out and gain the interest of college students.
We surveyed a collection of college students across the country to learn more about what stands out to them when they make purchases. Here’s what we learned:
It’s All About the Dollars.
A student’s budget is infamous for being small, so it should be no surprise that over 70% of the students we surveyed voted price as a top motivator for food and clothing purchases. If it’s priced too high, no-deal.
Made of the Good Stuff.
Forty percent of students said the quality of the items they purchase to be of value to them, second to price. These young adults are at a turning point in their lives, when they recognize the need to spend a little more on something that will last them a lot longer.
Location, Location, Location.
The last thing these students find to an important factor in making purchases is the proximity of the store/restaurant. In addition to be tight on cash, some students don’t always have access to a car while they’re on campus. This leaves them looking to friends for rides or relying on public transportation. If you’re in close proximity to your student’s’ campus, positioning your campaign to highlight this convenience may lead to a boost in sales and overall brand awareness!
When it comes time to review your college marketing campaigns, keep the above factors in mind. College students are young and most are focused on gaining experience, making money, and hanging out with their friends. Coming alongside them and offering less expensive, quality options close to them is a strong step towards ‘top of mind’ brand awareness!
Ready to shake it up? Connect with us today and we’ll give you a complimentary 30-minute strategy to assist you in developing your student rep marketing campaign. To learn more about how we’ve helped brands, like you, boost their awareness, check our Case Studies, or connect with us directly!
