Product distribution, or sampling, is a tried-and-true campus marketing tactic that still has klout with brands who run marketing campaigns on college campuses. Product sampling can be a very successful tactic, but you need to approach it strategically. Here are a few helpful tips approach to run a successful product sampling campaign on campus. HIT […]
Your Step-by-Step Guide to a More Successful Sampling Campaign
For a lot of brands, running a product sampling event basically involves sending a package of samples to student brand ambassadors and telling them to distribute them by a certain date and get people to like the brand on Facebook. But you could accomplish the same results by tossing your product in the trash and […]