Collecting survey data from Millennials and Gen Z can provide valuable insight into their thought processes, how they spend their time and money, and what is most important to them. However, with a social landscape filled with diversity, it’s essential to know what terms are appropriate (and which are NOT). We’ve broken down some of […]
Lately, there’s been quite a lot of debate about Millennials (ages 18-34) as that enormous swath of consumers makes its way across the economic landscape. But perhaps marketers looking ahead should focus more on Gen Y’s younger counterparts, Generation Z, those currently age 17 and under. Gen Z is smaller in numbers, but there is evidence […]
Product distribution, or sampling, is a tried-and-true campus marketing tactic that still has klout with brands who run marketing campaigns on college campuses. Product sampling can be a very successful tactic, but you need to approach it strategically. Here are a few helpful tips approach to run a successful product sampling campaign on campus. HIT […]
We live in an age where information is at our fingertips and we can search for practically anything. However, with all of this stimulus, we can tend to ‘zone out’ or ‘become numb’ to the brands and messaging in those ads, leaving us only focused on skipping over them. How can you stand out? How […]
Being an international brand can be challenging when approaching different demographics in different countries. And when it comes to targeting college students, this varies even more so. College students in America may have different wants and needs than students in other countries. However, one thing that seems to stay consistent among college students is that […]
To high school seniors, the college experience can look pretty scary. They don’t know what it’s going to be like, who their friend groups will be, whether or not they’ll like their professors, and what career they should pick. For incoming college students, there are a few important elements they’re paying attention to (and here’s how […]
By now most companies have realized that they cannot reach college students by simply putting up posters or running advertisements. Word of mouth is becoming more important to people and many are now focusing on peer-to-peer marketing. When done right using college students and their campuses to market your product can be the best decision […]
Go Commando App offers the ultimate campus rep experience. See what these students have to say about Go Commando App. Get started using Go Commando App with a Free Demo.
Samsung needed a look into millennial buyers, so they used Go Commando App to create a quick survey for college students. The results were pretty amazing, and they got the answers they needed, fast. But a good chunk of their survey’s success has to do with how well they set it up. So what can […]
You need to reach a millennial audience, but have no way to spread the word. Campus reps are a great solution to many pain points brands face in creating and maintaining a campus rep program and Go Commando App solves a lot of these. Not convinced? Here are a few things the students have to […]
