The NCAA National Tournament is the biggest event in collegiate sports, and it presents a terrific opportunity for campus marketing campaigns. Selection Sunday is March 13, but a lot of brands will be sitting out of the Big Dance for various reasons: They assume that spring break gets in the way of a successful campus […]
In our last post, we tested the 3 truisms about campus marketing to college students. We wondered, Is our collective knowledge about campus marketing real knowledge, or just myth? But three best practices wasn’t enough to capture all of the ins and outs of marketing to Millennials. So we bring you three more common marketing […]
Millennials are the largest generation in U.S. history. Boasting a population size of 76.6 million, it’s even larger than the Baby Boomer generation. This provides a tremendous opportunity for companies who market to college students using campus ambassador campaigns—but only for brands that understand what makes this generation unique. A lot of content is […]
Brands like Chase, Target, Nike, and Red Bull are considered the cream of the crop in the eyes of students. They’re all really awesome brands, but what makes them so special for Millennials? In a nutshell, these brands follow three principles when interacting with students on college campuses: Identify With Students Millennials identify with the […]
Athlete endorsements are hugely common among professional sports, but aren’t allowed on the collegiate level. While this will keep you from obtaining contracts and licenses with student athletes on campus, you should know that there are other cheaper and simpler ways to engage with college sports stars to capture the attention of the student body. […]
College football stadiums are hard to fill up: students just aren’t attending the games like they used to. In 2014, college football attendance bottomed out with the lowest attendance rates in 14 years. This might make it seem impossible to get your brand in front of students at football games, but you can tap into […]
In the fall college campuses across the country are littered with cars, vans, and U-hauls as parents and students start to move-in. It is a day that they will never forget, and that is what makes it the perfect time to market your product. Millennials need to be marketed to in different ways than many […]
Jumbotron ads just aren’t cutting it anymore for fan engagement at sporting events. Sports fans are more responsive to efforts by brands to contribute to the event experience. Brands that invest in event marketing (over advertising alone) at games send the signal that they are connected to and involved with the community. Here are some ways […]
Greek Rush is the perfect time promote your brand on campus. We know that Millennials are more responsive to recommendations from their peers than advertisements. That’s exactly why Rush is ideal for pushing a campus rep program. What’s even better about Rush is that sorority and fraternity members are positioned to be influential brand promoters […]
As a business, you want to reach out to the decision makers and trend leaders on campus. All of these people are out in force during Greek Rush, and they will be crucial to spreading the word and accepting your brand on campus. Even if you are a new business on a campus that has […]
