“The Class of 2019 [entered] college with high technology an increasing factor in how and even what they learn,” said Charles Westerberg, Director of the Liberal Arts in Practice Center and Brannon-Ballard Professor of Sociology at Beloit College. They may think of the ‘last century’ as the twentieth, not the nineteenth, so they will need […]
During the 90s, television was everything. Many of us could be found glued to our ‘sets’ in the evening, catching up the news, watching our favorite sitcoms or crime dramas. But a lot has changed since then: the Internet became ‘a thing’, we got smart with our phones, and we even got savvy with reality itself. […]
Being an international brand can be challenging when approaching different demographics in different countries. And when it comes to targeting college students, this varies even more so. College students in America may have different wants and needs than students in other countries. However, one thing that seems to stay consistent among college students is that […]
To high school seniors, the college experience can look pretty scary. They don’t know what it’s going to be like, who their friend groups will be, whether or not they’ll like their professors, and what career they should pick. For incoming college students, there are a few important elements they’re paying attention to (and here’s how […]
Step aside Millennials – Gen Z is taking over! Born between 1995 and 2012, this group is 20 million strong and has new perspectives, opportunities, and challenges ahead of them. By understanding Gen Z’s needs, attributes and work style, brands like you can better recruit, retain and groom them to become future leaders of your […]
Halloween differently this year. When everyone else is organizing a pub crawl—boring—you organize a costume swap. That’s the beauty of Halloween; it’s kind to the “freaks” of the idea bin. Just look at the advertising that brands do off campus around this time of year. Do you think Snickers could have gotten away with their […]
Kids today, right? But no, we’re actually more interested in kids tomorrow. As in, college kids and what they’ll be like tomorrow. Because we’re not sure if you’ve noticed but it seems like everything today, from music and movies to share economy services to technology and travel all seems to be marketed to whoever is […]
When you’re looking for the right campuses to market to, you probably look at enrollment count and the college’s reputation. But you’re investing a lot of money and effort into your marketing program—especially if you’re targeting multiple campuses—and there’s a lot more to consider than the brand name when selecting schools. Every campus is different, […]
College students enter the university as wide-eyed high school graduates and leave as independent young men and women. The interests, needs, and concerns of a college student evolve tremendously from year to year, and your marketing message and tactics need to take those differences into consideration. But if your marketing treats all college students the […]
Sometimes, the best campus marketing target isn’t a university. Of the 17+ million college students in the United States roughly 37% attend a two-year program. A multinational client of ours recently asked for our help hiring students in particular areas of Louisiana and Mississippi. According to the NCES, 50% of degree granting institutions in Louisiana […]
