In a recent article, Forbes encouraged brands to start engaging with millennials. Unlike previous generations, millennials want to feel a connection between themselves and the brands they like. Go Commando has developed an app that makes communicating and establishing a connection with millennials easy and creative. A strategy to reach millennials is developing creative tasks […]
College students are plugged in constantly. Take a look around any building on campus and you’ll likely see the glow of a screen. Laptops, smartphones, tablets; you name it, they’re using it. So what are millennials up to on their devices? Connecting with their peers, celebrities, companies, and brands on social media. Millennials are 247% […]
Simply put, millennials are changing the marketing game. This new generation of consumers are not buying products like their parents did. U.S millennials reported that they are most influenced by family, friends and strangers rather than advertisements and experts. In order to become successful with millennials, brands must understand what is important to them and […]
Market research is an essential tool for companies to find success in their marketing campaigns. Whether you are creating a new product or redefining a brand, collecting relevant data about your target audience helps develop an improved approach to any marketing problem. Knowing the value that millennials place on your company serves as an important […]
It’s probably been a few years since you were in college, but we’re willing to bet that your fondest memories from back in the day don’t take place in a classroom setting. Despite what parents like to believe, a university-sponsored craft night is not the epitome of college social life. While a select few students […]
Starting a campus representative program at different colleges is complicated. You have to tailor your program to the student atmosphere at each campus, taking into consideration factors like greek life, whether students live on or off campus, where students tend to hang out, etc. Though the process can be time consuming, when done properly it […]
College campuses are a goldmine of opportunity for your brand. Hundreds of thousands of potential consumers are waiting to be exposed to your product. Entering into the college market can be tough, especially if your brand lacks an existing student audience. You just need the right tools. Students from campuses across the country are searching […]
