Why Companies Hire Brand Ambassadors

There’s a reason every company jumps on the chance to implement a brand ambassadorship program. It’s because they work.

And you, my friend, are on the front lines. You have managed to change a company’s bottom line before even graduating college. You were essential to their success. Talk about impressive.

Know-How

Even with only a few months of brand ambassadorship experience under your belt, you know how to connect with people, use social media for promotion, and get your message across without sounding intrusive. Working with several specific brands also gives you some knowledge about the industry. Show off [link] that knowledge when talking with your interviewer or recruiter.

Talking

You would be surprised how few people actually know how to carry a good conversation. Not just the good stuff, but the small talk, too. Your level of engagement in those first few seconds are huge for your first impression [link lemon law]. After talking with a million people about your brand, though, it shouldn’t be too hard to talk to a million more about yourself.

That Quality

Most recruiters search for that quality, an undefinable personality trait. Some say its confidence, others professionalism, still others authority. But what they’re really looking for is personability. Which is good news for you, because brand ambassadors are known for their personality and natural leadership skills.

Innovation

Brand ambassadors often have to think on their feet, using spur-of-the-moment decisions to choose how to connect with different people about different brands. Cite specific examples of how you managed to turn situations around, and watch your interviewers’ jaws drop.

Photo Credit: visitBerlin via photopin cc

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>