Author Archives: Jane Commando

On Campus Events Post Pandemic

COVID-19 has affected how everyone, including the college marketing industry, conducts business for now and for the foreseeable future.   While many campaigns have switched to a more digitally-focused footprint, we have assembled guidelines for brand ambassadors and guests to continue face-to-face on-campus marketing safely.   Require ambassadors to stay behind their tables, creating a physical […]

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Why is diversity so important in the new age of campus marketing?

Starting a successful campaign in the new age of campus marketing can be difficult to navigate. One of the reasons being is that college-aged individuals, many of whom are members of Generation Z, have a distaste for marketing campaigns that are not inclusive.  In October 2019, the management company, Qualtrics, were backed by Facebook to […]

What does a brand ambassador do?

Brand ambassadors increase engagement for a specific brand either through social media or traditional grassroots approaches. The role of an ambassador, also known as a campus rep, may still be a little vague. Due to this, some companies may be hesitant to start their own ambassador program, as they are not sure how reps will […]

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What Companies Have Campus Rep Programs

Worldwide, national, and even local companies participate in campus rep programs; they can be product-focused, service-focused, for-profit, nonprofit, startup, established, or any other type of organization. Campus rep programs are an effective way to market your product or service on college campuses by putting your company’s advertising in the hands of a student’s peers. College […]

How to build a Campus Rep Program

To build a campus rep program you will need to determine your ideal student/hire, your ideal timeframe for the campaign, and your ideal message. Each company may have unique needs, but answering those three main questions is a great start when learning how to build a campus rep program. Let’s consider each part of the […]

How to Measure a Campus Rep Program

Most campus rep programs are managed using technology built into smartphones and social media apps. Tools such as hashtags, unique links, and QR codes have made measuring campus rep programs easier than ever. Before smartphones you mailed a lot of the tools used for measurement, like cameras or even a notepad to use. Remember, how […]

How to compensate your Campus Reps

There are many ways to compensate campus reps, the most common way being traditional compensation: cash. If you cannot afford to directly compensate your campus reps, there are other forms of compensation such as providing the student with free product, continued education, or a full-time offer after graduation. You can also get creative with more […]

How do you manage Campus reps?

One of the most effective ways to manage campus reps is through their smartphone or mobile device. By communicating through a mobile device, your company can expect faster response times and an easier way to monitor your campus reps.  Almost all (97%) of the nearly 80,000 respondents in a SnapChat survey indicated they own a […]

How do you train Campus Reps?

Campus reps need multiple types of training to be successful, including instructional, role-playing, and continuing education. Consider involving your past campus reps in the training process – who better to train someone than an individual who has already held the job? It’s also important to have follow-up training throughout the semester. All people, but especially […]

How do you find Campus reps?

Finding a campus rep often occurs through online and offline recruiting methods on college campuses. The four most common ways to find campus reps are to utilize your existing reps’ network – or put another way, an employee referral program; develop relationships with universities’ career services offices to recommend students; post the opening on a […]