COVID-19 has affected how everyone, including the college marketing industry, conducts business for now and for the foreseeable future. While many campaigns have switched to a more digitally-focused footprint, we have assembled guidelines for brand ambassadors and guests to continue face-to-face on-campus marketing safely. Require ambassadors to stay behind their tables, creating a physical […]
Why is diversity so important in the new age of campus marketing?
Starting a successful campaign in the new age of campus marketing can be difficult to navigate. One of the reasons being is that college-aged individuals, many of whom are members of Generation Z, have a distaste for marketing campaigns that are not inclusive. In October 2019, the management company, Qualtrics, were backed by Facebook to […]