Mobile technology has integrated into every aspect of millennials’ lives. Has your campus marketing integrated into mobile technology as well? Many brands are trailing behind the lifestyles of college students because they haven’t figured out how to successfully adopt the tremendous opportunities that mobile technology provides. But brands that leverage mobile can propel the success of their […]
A tabling event is probably the most effective way for a brand to establish credibility on a college campus—if it’s done the right way. But it takes more than just arriving on campus, setting up a table, and pushing out flyers to passers-by if you want to make your campus marketing campaign a successful one. […]
Some of the most popular campus marketing methods are also the least effective. Brands rely on certain go-to campaigns because they’re easy to do, inexpensive, and reach thousands of students fast. But that doesn’t mean you’re running a successful campaign or influencing students’ buying decisions. Here are four of the worst campus marketing tactics that […]
Campus brand ambassadorships have gotten mixed reviews from both ambassadors and the college students they’re marketing to. And if you’re a brand that has run campus marketing campaigns, you’ve probably had uneven results and at least a few disappointing experiences with your student brand reps. But you can rock your next campus marketing campaign if […]
Kevin Wang at The Next Great Generation wrote a scathing post about campus brand ambassadorships. While the post is a few years old, it could have been written yesterday—not much has changed in the world of on-campus marketing activities since 2012. In the post, Kevin recognizes the advantages of using student brand evangelists and the […]
The NCAA National Tournament is the biggest event in collegiate sports, and it presents a terrific opportunity for campus marketing campaigns. Selection Sunday is March 13, but a lot of brands will be sitting out of the Big Dance for various reasons: They assume that spring break gets in the way of a successful campus […]
In our last post, we tested the 3 truisms about campus marketing to college students. We wondered, Is our collective knowledge about campus marketing real knowledge, or just myth? But three best practices wasn’t enough to capture all of the ins and outs of marketing to Millennials. So we bring you three more common marketing […]
Millennials are the largest generation in U.S. history. Boasting a population size of 76.6 million, it’s even larger than the Baby Boomer generation. This provides a tremendous opportunity for companies who market to college students using campus ambassador campaigns—but only for brands that understand what makes this generation unique. A lot of content is […]
Athlete endorsements are hugely common among professional sports, but aren’t allowed on the collegiate level. While this will keep you from obtaining contracts and licenses with student athletes on campus, you should know that there are other cheaper and simpler ways to engage with college sports stars to capture the attention of the student body. […]
College football stadiums are hard to fill up: students just aren’t attending the games like they used to. In 2014, college football attendance bottomed out with the lowest attendance rates in 14 years. This might make it seem impossible to get your brand in front of students at football games, but you can tap into […]
