This past election was a watershed moment for the American electorate: It was the first presidential election in which Generation Y—a.k.a.: Millennials—made up the same proportion of the U.S. voting-age population as the Baby BoomersSource: U.S. Census Bureau, Current Population Survey, Voting and Registration. Table 1-A. Available at http://www.census.gov/hhes/www/socdemo/voting/publications/historical/index.html In fact, as of April 2016, […]
Staying ‘On Fleek’ with Gen Z During the Holidays
Before we know it, the halls will be decked for the holidays and many of us will be trying to figure out what to buy for our friends and families. While those of an older generation prefer handmade gifts and trinkets, marketing to college students, or more specifically, Gen Z, leaves many puzzled, with their […]