Year after year, founders, investors, startups and tech enthusiasts alike fly, Uber, and drone (jk) thousands of miles to witness the most anticipated tech and startup conference of the year – TechCrunch’s Disrupt SF. Eager to see the live demos of the next hottest lifestyle app and VR technology, attendees pour into the convention center […]
Just when millennials started to change the way young consumers shop, Gen Z emerged to give shopping a whole new meaning. The digital-since-birth generation is the first generation to grow up “in public” having documented their lives online from early on. As Gen Z grows to account for 40 percent of all U.S. consumers by […]
“The Class of 2019 [entered] college with high technology an increasing factor in how and even what they learn,” said Charles Westerberg, Director of the Liberal Arts in Practice Center and Brannon-Ballard Professor of Sociology at Beloit College. They may think of the ‘last century’ as the twentieth, not the nineteenth, so they will need […]
Today, so much of our life exists online: we post photos of our meals, share videos of animals becoming unlikely friends, and we even ‘meme.’ However, despite expectations that the first “digitally native” generation would want to shop online, a new study released by IBM and the National Retail Federation found that almost all members […]
From tuition and buying textbooks to filling your gas tank and spending money out with friends, college is an expensive experience that often leaves a dent in your wallet. Here are 5 ways students can spend less and save more without giving up the things they love or the activities they enjoy. Shop smarter A simple Google […]
It’s become a sad, overused cliche, and we’ve all heard the sentiment: “Millennials are lazy, narcissistic, and difficult to work with and motivate.” Generation Z, much like the Millennials, aren’t always easy to figure out. And if you aren’t doing what you can to tap into and leverage their unique contributions, you may find it difficult to […]
Step aside Millennials – Gen Z is taking over! Born between 1995 and 2012, this group is 20 million strong and has new perspectives, opportunities, and challenges ahead of them. By understanding Gen Z’s needs, attributes and work style, brands like you can better recruit, retain and groom them to become future leaders of your […]
This past election was a watershed moment for the American electorate: It was the first presidential election in which Generation Y—a.k.a.: Millennials—made up the same proportion of the U.S. voting-age population as the Baby BoomersSource: U.S. Census Bureau, Current Population Survey, Voting and Registration. Table 1-A. Available at http://www.census.gov/hhes/www/socdemo/voting/publications/historical/index.html In fact, as of April 2016, […]
Before we know it, the halls will be decked for the holidays and many of us will be trying to figure out what to buy for our friends and families. While those of an older generation prefer handmade gifts and trinkets, marketing to college students, or more specifically, Gen Z, leaves many puzzled, with their […]
Kids today, right? But no, we’re actually more interested in kids tomorrow. As in, college kids and what they’ll be like tomorrow. Because we’re not sure if you’ve noticed but it seems like everything today, from music and movies to share economy services to technology and travel all seems to be marketed to whoever is […]
