Tag Archives: millennial

‘Snip, snip’ Goes the Traditional Media Budget

During the 90s, television was everything. Many of us could be found glued to our ‘sets’ in the evening, catching up the news, watching our favorite sitcoms or crime dramas. But a lot has changed since then: the Internet became ‘a thing’, we got smart with our phones, and we even got savvy with reality itself. […]

Election & College Campus: What It Means For Your Brand

This past election was a watershed moment for the American electorate: It was the first presidential election in which Generation Y—a.k.a.: Millennials—made up the same proportion of the U.S. voting-age population as the Baby BoomersSource: U.S. Census Bureau, Current Population Survey,  Voting and Registration. Table 1-A. Available at http://www.census.gov/hhes/www/socdemo/voting/publications/historical/index.html In fact, as of April 2016, […]