Just when millennials started to change the way young consumers shop, Gen Z emerged to give shopping a whole new meaning. The digital-since-birth generation is the first generation to grow up “in public” having documented their lives online from early on. As Gen Z grows to account for 40 percent of all U.S. consumers by […]
Why Your Product Reviews Matter
Stop throwing away those receipts from recent purchases and pay attention to the website listed for feedback on your products and overall consumer experience. They matter— and a whole lot more than you probably think. Think about it. When shopping online where do you turn to first before making a purchase? Chances are you do […]