The average campus rep campaign, from recruitment to final completion, takes a campus marketing team more than 135 hours to complete. Most of that time is spent doing HR work or training to communicate with students to clarify tasks, resolve roadblocks and even just get an update. In fact, based on our research, 30-40 hours per campaign is spent just on recruitment and vetting of students.
But you can cut that time down to two hours or less. Our infographic on New School vs. Old School marketing methods gives you all the details, but here’s a quick summary of the three biggest time sucks in a traditional marketing campaign. Eliminate these, and your campus marketing campaign drops to a mere two hours!
Recruiting Student Reps
Traditional campus marketing programs require a massive time investment from your team to recruit and vet students to work for your brand. But even if you’re sensational at recruiting and vetting the right students at the right colleges, can you do it in just 10 minutes? Go Commando’s pre-screened network gives you thousands of pre-vetted students ready for their first task.
Onboarding Brand Ambassadors
Onboarding today’s college student as brand ambassadors has become a painful mess. While you’re onboarding a student, they’re vetting your brand and your job to see if they really want to do it. If they decide they don’t like the task, or if they don’t relate to your brand, they’ll leave without notice and you’ll have to start recruiting all over again.
With the Go Commando app, when a student accepts a task, they’ve already vetted your brand, your task, and your requirements. They’re committed and ready to work. Onboarding is done instantly and it doesn’t cost you a thing.
Managing Campus Reps
Managing your campaign is traditionally the greatest time suck of all. On average, it can take your team 78 hours just to manage a single campus marketing campaign. The biggest issues between campus reps and brands happen during this phase, and almost all of them can be avoided with better communication and better management.
Cutting 133+ hours out of your campus marketing campaign may sound crazy, but our infographic on New School vs. Old School marketing methods reveals exactly how you can do that. Check it out!
It’s time to recruit, onboard, and manage your campaigns better.
Next Steps
- Download the infographic to discover how to cut your marketing time to less than two hours.
- Sign up for a demo and see the Go Commando app in action.
- Discover more great marketing content—subscribe to our blog.
