With 77 million people, the Millennial Generation is much larger than the Baby Boomer Generation and about three times the size of Generation X. They’re also the generation that is troubling sports marketers all over the globe. They’re probably the most engaged group of individuals out there – but also the hardest to market to […]
Brands like Chase, Target, Nike, and Red Bull are considered the cream of the crop in the eyes of students. They’re all really awesome brands, but what makes them so special for Millennials? In a nutshell, these brands follow three principles when interacting with students on college campuses: Identify With Students Millennials identify with the […]
College football stadiums are hard to fill up: students just aren’t attending the games like they used to. In 2014, college football attendance bottomed out with the lowest attendance rates in 14 years. This might make it seem impossible to get your brand in front of students at football games, but you can tap into […]
In the fall college campuses across the country are littered with cars, vans, and U-hauls as parents and students start to move-in. It is a day that they will never forget, and that is what makes it the perfect time to market your product. Millennials need to be marketed to in different ways than many […]
Greek Rush is the perfect time promote your brand on campus. We know that Millennials are more responsive to recommendations from their peers than advertisements. That’s exactly why Rush is ideal for pushing a campus rep program. What’s even better about Rush is that sorority and fraternity members are positioned to be influential brand promoters […]
As a business, you want to reach out to the decision makers and trend leaders on campus. All of these people are out in force during Greek Rush, and they will be crucial to spreading the word and accepting your brand on campus. Even if you are a new business on a campus that has […]
You want results fast. Speed and accuracy are two key components to building a successful brand in today’s marketplace and Go Commando can get you those results in as little as 12 hours. Results in 12 hours? Yes, that’s what we said. An important tool brands are now using to maintain these components are campus […]
Simply put, millennials are changing the marketing game. This new generation of consumers are not buying products like their parents did. U.S millennials reported that they are most influenced by family, friends and strangers rather than advertisements and experts. In order to become successful with millennials, brands must understand what is important to them and […]
It’s probably been a few years since you were in college, but we’re willing to bet that your fondest memories from back in the day don’t take place in a classroom setting. Despite what parents like to believe, a university-sponsored craft night is not the epitome of college social life. While a select few students […]
You need to reach a millennial audience, but have no way to spread the word. Campus reps are a great solution to many pain points brands face in creating and maintaining a campus rep program and Go Commando App solves a lot of these. Not convinced? Here are a few things the students have to […]
