Brands like Chase, Target, Nike, and Red Bull are considered the cream of the crop in the eyes of students. They’re all really awesome brands, but what makes them so special for Millennials? In a nutshell, these brands follow three principles when interacting with students on college campuses: Identify With Students Millennials identify with the […]
Athlete endorsements are hugely common among professional sports, but aren’t allowed on the collegiate level. While this will keep you from obtaining contracts and licenses with student athletes on campus, you should know that there are other cheaper and simpler ways to engage with college sports stars to capture the attention of the student body. […]
College football stadiums are hard to fill up: students just aren’t attending the games like they used to. In 2014, college football attendance bottomed out with the lowest attendance rates in 14 years. This might make it seem impossible to get your brand in front of students at football games, but you can tap into […]
In the fall college campuses across the country are littered with cars, vans, and U-hauls as parents and students start to move-in. It is a day that they will never forget, and that is what makes it the perfect time to market your product. Millennials need to be marketed to in different ways than many […]
Jumbotron ads just aren’t cutting it anymore for fan engagement at sporting events. Sports fans are more responsive to efforts by brands to contribute to the event experience. Brands that invest in event marketing (over advertising alone) at games send the signal that they are connected to and involved with the community. Here are some ways […]
Greek Rush is the perfect time promote your brand on campus. We know that Millennials are more responsive to recommendations from their peers than advertisements. That’s exactly why Rush is ideal for pushing a campus rep program. What’s even better about Rush is that sorority and fraternity members are positioned to be influential brand promoters […]
As a business, you want to reach out to the decision makers and trend leaders on campus. All of these people are out in force during Greek Rush, and they will be crucial to spreading the word and accepting your brand on campus. Even if you are a new business on a campus that has […]
Choosing the best place to send your campus reps will really depend on the college you are targeting and what it is that your company is trying to promote. While we can’t give you the ins and outs of every campus, here’s a general run-down of some of the most popular places that campus reps […]
Between classes, homework, and their social lives there are a lot of distractions to college students. Go Commando makes keeping your reps on task easy with a wide range of tools for communication. Brand Commando chat: with the Go Commando app you have the ability to reach out in real-time to your reps to keep […]
By now most companies have realized that they cannot reach college students by simply putting up posters or running advertisements. Word of mouth is becoming more important to people and many are now focusing on peer-to-peer marketing. When done right using college students and their campuses to market your product can be the best decision […]
