Some of the most popular campus marketing methods are also the least effective. Brands rely on certain go-to campaigns because they’re easy to do, inexpensive, and reach thousands of students fast. But that doesn’t mean you’re running a successful campaign or influencing students’ buying decisions. Here are four of the worst campus marketing tactics that […]

Campus brand ambassadorships have gotten mixed reviews from both ambassadors and the college students they’re marketing to. And if you’re a brand that has run campus marketing campaigns, you’ve probably had uneven results and at least a few disappointing experiences with your student brand reps. But you can rock your next campus marketing campaign if […]

Kevin Wang at The Next Great Generation wrote a scathing post about campus brand ambassadorships. While the post is a few years old, it could have been written yesterday—not much has changed in the world of on-campus marketing activities since 2012. In the post, Kevin recognizes the advantages of using student brand evangelists and the […]

The NCAA National Tournament is the biggest event in collegiate sports, and it presents a terrific opportunity for campus marketing campaigns. Selection Sunday is March 13, but a lot of brands will be sitting out of the Big Dance for various reasons: They assume that spring break gets in the way of a successful campus […]