What if we told you that you could create and deliver marketing tasks for college brand reps in less than 10 minutes? How about, less than five minutes? For some reason, student brand ambassador programs seem to be built on the principle of No Pain, No Gain—if it isn’t toilsome, then it won’t work. But […]
Get ready to shift your marketing strategy in 3…2…1… Still figuring out how to market to Millennials? Don’t look now, but they’re nearly out of college—and Generation Z has just hit campus. Who Is Generation Z? Also known as the iGeneration, the post-Millennials were born between 1995 and 2015. They are the first generation to […]
If you’re not using your student brand reps for summer marketing, you should be. But even if you aren’t, you can still make good use of your summer by preparing for your fall campus marketing campaigns. Now is the time to start preparing for your fall campus marketing campaigns. Get your students in line, figure out […]
One of the things about student brand ambassador programs that nobody talks about is that brands usually hire just one or two students to complete an entire campus marketing project. Recruitment is a pain in the butt for brands, because it can take forever and a day to find quality brand reps who won’t quit […]
At 80 million strong, today’s millennials have the largest disposable income in the history of the United States. By some estimates, they’ll be spending $200 billion annually within a year and a half. That represents a huge opportunity for brands. But for brands that want to know what’s in a college student’s wallet right now, […]
Student behavior has radically changed with the mobile era. Instant relationships are a thing. Tinder and texting make relationships easy to start or drop. Mobile devices have made the social economy efficient, value-based, and disposable. Have your campus marketing recruitment and campaigns kept up with these changes in student behavior? Millennials won’t gush over your […]
The average campus rep campaign, from recruitment to final completion, takes a campus marketing team more than 135 hours to complete. Most of that time is spent doing HR work or training to communicate with students to clarify tasks, resolve roadblocks and even just get an update. In fact, based on our research, 30-40 hours […]
The Go Commando App has revolutionized college marketing by building a technology to address and resolve the pain points common in student marketing programs. The app provides real-time chat functionality, task completion accountability, and task reports for events, brands, and agencies. These capabilities give you a greater ROI on your marketing and dramatically shorten your […]
If you’re having problems getting the most ROI out of your brand ambassador program, it could be because you’re wasting student ambassadors’ time. The lives of college students are busier and more frantic than ever before. Life moves quicker, time is shorter, and experiences are measured in moments. The average college student’s day begins at […]
Brand marketing on campus is painful and time-consuming—especially if you’re executing a campaign on an unfamiliar campus where you’ll have to learn their policies and recruit from scratch. But that’s just part of the up-front investment for a successful campus marketing campaign, and there’s no other way to do it…right? We’ve created a better way to […]
