Millennials are the largest generation in U.S. history. Boasting a population size of 76.6 million, it’s even larger than the Baby Boomer generation. This provides a tremendous opportunity for companies who market to college students using campus ambassador campaigns—but only for brands that understand what makes this generation unique. A lot of content is […]
College football stadiums are hard to fill up: students just aren’t attending the games like they used to. In 2014, college football attendance bottomed out with the lowest attendance rates in 14 years. This might make it seem impossible to get your brand in front of students at football games, but you can tap into […]
In the fall college campuses across the country are littered with cars, vans, and U-hauls as parents and students start to move-in. It is a day that they will never forget, and that is what makes it the perfect time to market your product. Millennials need to be marketed to in different ways than many […]
Stop throwing away those receipts from recent purchases and pay attention to the website listed for feedback on your products and overall consumer experience. They matter— and a whole lot more than you probably think. Think about it. When shopping online where do you turn to first before making a purchase? Chances are you do […]
Simply put, millennials are changing the marketing game. This new generation of consumers are not buying products like their parents did. U.S millennials reported that they are most influenced by family, friends and strangers rather than advertisements and experts. In order to become successful with millennials, brands must understand what is important to them and […]
