When most brands think of using brand ambassadors for campus marketing, they think of sampling, flyering, and chalking campaigns. You might conduct surveys, and there’s probably some element of getting people to like you on Facebook. But there’s so much more your student brand reps can do for you.
One of the toughest things about marketing on college campuses is finding, onboarding, and retaining top student brand ambassadors. If a job is too difficult, if payment is too slow, or if communication with the brand is a hot mess, they could bail out at any time. In fact, your favorite student rep could just […]
For a lot of brands, running a product sampling event basically involves sending a package of samples to student brand ambassadors and telling them to distribute them by a certain date and get people to like the brand on Facebook. But you could accomplish the same results by tossing your product in the trash and […]
What if we told you that you could create and deliver marketing tasks for college brand reps in less than 10 minutes? How about, less than five minutes? For some reason, student brand ambassador programs seem to be built on the principle of No Pain, No Gain—if it isn’t toilsome, then it won’t work. But […]
Get ready to shift your marketing strategy in 3…2…1… Still figuring out how to market to Millennials? Don’t look now, but they’re nearly out of college—and Generation Z has just hit campus. Who Is Generation Z? Also known as the iGeneration, the post-Millennials were born between 1995 and 2015. They are the first generation to […]
If you’re not using your student brand reps for summer marketing, you should be. But even if you aren’t, you can still make good use of your summer by preparing for your fall campus marketing campaigns. Now is the time to start preparing for your fall campus marketing campaigns. Get your students in line, figure out […]
One of the things about student brand ambassador programs that nobody talks about is that brands usually hire just one or two students to complete an entire campus marketing project. Recruitment is a pain in the butt for brands, because it can take forever and a day to find quality brand reps who won’t quit […]
At 80 million strong, today’s millennials have the largest disposable income in the history of the United States. By some estimates, they’ll be spending $200 billion annually within a year and a half. That represents a huge opportunity for brands. But for brands that want to know what’s in a college student’s wallet right now, […]
Student behavior has radically changed with the mobile era. Instant relationships are a thing. Tinder and texting make relationships easy to start or drop. Mobile devices have made the social economy efficient, value-based, and disposable. Have your campus marketing recruitment and campaigns kept up with these changes in student behavior? Millennials won’t gush over your […]
The average campus rep campaign, from recruitment to final completion, takes a campus marketing team more than 135 hours to complete. Most of that time is spent doing HR work or training to communicate with students to clarify tasks, resolve roadblocks and even just get an update. In fact, based on our research, 30-40 hours […]
