Millennials and Gen Z seem to be getting a bad rap these days- Especially when it comes to marketing to them. These generations are challenging brands with the way they choose to market and we think that’s a good thing! Here’s how: Outbound Marketing is Out. First, let’s talk about what ‘outbound marketing’ is. According […]
The rules for market to today’s college students have changed. Both on the legal front and what resonates with them. According to a survey of Elite Daily readers/subscribers 33% of millennials rely mostly on blogs before they make a purchase, compared to fewer than 3% for TV news, magazines, and books. That number looks a […]
Halloween differently this year. When everyone else is organizing a pub crawl—boring—you organize a costume swap. That’s the beauty of Halloween; it’s kind to the “freaks” of the idea bin. Just look at the advertising that brands do off campus around this time of year. Do you think Snickers could have gotten away with their […]
The SEC has a rich history and a myriad of traditions. Established in 1932, the Southeastern Conference of Colleges includes 14 schools, located from Missouri to Texas to Florida. Among these are Vanderbilt University, the University of Florida, the University of Mississippi (Ole Miss), the University of Alabama, Auburn University and Texas A & M. […]
Whether you’re a well-known, large brand or an up and coming company, one of the largest and most valuable markets available to you is that on the college campus. Big 10 Schools and Colleges across the country are a large source of revenue for much more than you think. It’s not just the young adults […]
How much has international student enrollment in U.S. colleges increased lately? Enough to warrant the headlines such as “U. of I. reaches out to 600 freshmen from China” and “The University of China at Illinois” popping up in the mainstream media. Think about it. It was only the mid-50’s, when international student enrollment was reaching […]
Kids today, right? But no, we’re actually more interested in kids tomorrow. As in, college kids and what they’ll be like tomorrow. Because we’re not sure if you’ve noticed but it seems like everything today, from music and movies to share economy services to technology and travel all seems to be marketed to whoever is […]
When you’re looking for the right campuses to market to, you probably look at enrollment count and the college’s reputation. But you’re investing a lot of money and effort into your marketing program—especially if you’re targeting multiple campuses—and there’s a lot more to consider than the brand name when selecting schools. Every campus is different, […]
College students enter the university as wide-eyed high school graduates and leave as independent young men and women. The interests, needs, and concerns of a college student evolve tremendously from year to year, and your marketing message and tactics need to take those differences into consideration. But if your marketing treats all college students the […]
Sometimes, the best campus marketing target isn’t a university. Of the 17+ million college students in the United States roughly 37% attend a two-year program. A multinational client of ours recently asked for our help hiring students in particular areas of Louisiana and Mississippi. According to the NCES, 50% of degree granting institutions in Louisiana […]
