Colleges are letting out for the summer, and usually that means campus marketing shuts down across the nation. It’s an annual practice that puts the brakes on your marketing momentum and cuts you off from your audience for four months. In the past, you couldn’t use student brand ambassadors for summer marketing because they’re not on campus. […]
The Go Commando App has revolutionized college marketing by building a technology to address and resolve the pain points common in student marketing programs. The app provides real-time chat functionality, task completion accountability, and task reports for events, brands, and agencies. These capabilities give you a greater ROI on your marketing and dramatically shorten your […]
If you’re having problems getting the most ROI out of your brand ambassador program, it could be because you’re wasting student ambassadors’ time. The lives of college students are busier and more frantic than ever before. Life moves quicker, time is shorter, and experiences are measured in moments. The average college student’s day begins at […]
Brand marketing on campus is painful and time-consuming—especially if you’re executing a campaign on an unfamiliar campus where you’ll have to learn their policies and recruit from scratch. But that’s just part of the up-front investment for a successful campus marketing campaign, and there’s no other way to do it…right? We’ve created a better way to […]
A lot of companies are hesitant to spend too much of their resources on marketing to college students. We can understand why. The economy has had a major impact on millennials—many of whom still live with their parents, have crushing student loan debt, and are underemployed. Besides, common wisdom says that millennials aren’t brand loyal […]
Mobile technology has integrated into every aspect of millennials’ lives. Has your campus marketing integrated into mobile technology as well? Many brands are trailing behind the lifestyles of college students because they haven’t figured out how to successfully adopt the tremendous opportunities that mobile technology provides. But brands that leverage mobile can propel the success of their […]
A tabling event is probably the most effective way for a brand to establish credibility on a college campus—if it’s done the right way. But it takes more than just arriving on campus, setting up a table, and pushing out flyers to passers-by if you want to make your campus marketing campaign a successful one. […]
Some of the most popular campus marketing methods are also the least effective. Brands rely on certain go-to campaigns because they’re easy to do, inexpensive, and reach thousands of students fast. But that doesn’t mean you’re running a successful campaign or influencing students’ buying decisions. Here are four of the worst campus marketing tactics that […]
Campus brand ambassadorships have gotten mixed reviews from both ambassadors and the college students they’re marketing to. And if you’re a brand that has run campus marketing campaigns, you’ve probably had uneven results and at least a few disappointing experiences with your student brand reps. But you can rock your next campus marketing campaign if […]
Kevin Wang at The Next Great Generation wrote a scathing post about campus brand ambassadorships. While the post is a few years old, it could have been written yesterday—not much has changed in the world of on-campus marketing activities since 2012. In the post, Kevin recognizes the advantages of using student brand evangelists and the […]
