Athlete endorsements are hugely common among professional sports, but aren’t allowed on the collegiate level. While this will keep you from obtaining contracts and licenses with student athletes on campus, you should know that there are other cheaper and simpler ways to engage with college sports stars to capture the attention of the student body. […]
College football stadiums are hard to fill up: students just aren’t attending the games like they used to. In 2014, college football attendance bottomed out with the lowest attendance rates in 14 years. This might make it seem impossible to get your brand in front of students at football games, but you can tap into […]
In the fall college campuses across the country are littered with cars, vans, and U-hauls as parents and students start to move-in. It is a day that they will never forget, and that is what makes it the perfect time to market your product. Millennials need to be marketed to in different ways than many […]
Living in a college dorm means being as efficient and organized as possible to make life easier. Here are 6 cost-efficient tricks to stay organized and declutter your dorm.
Although heading off to college is an exciting time, you will quickly find that there are many people and activities aside from your academic workload that are vying for your time and attention. It’s important to find a balance between academics and things like extracurricular activities, your social circle, friends and family back home and […]
Jumbotron ads just aren’t cutting it anymore for fan engagement at sporting events. Sports fans are more responsive to efforts by brands to contribute to the event experience. Brands that invest in event marketing (over advertising alone) at games send the signal that they are connected to and involved with the community. Here are some ways […]
While you’re preparing to head to school this fall, it’s important to consider what things you’ll do differently to ensure you have a successful semester. Now is the time to break bad habits, develop good habits and set the course for a successful semester. Here are 7 tips to help you get started on the […]
College move-in day is approaching and the process of packing your entire life into boxes and then into a car only to transport it all to a new location and watch your new life unfold seems daunting, but it doesn’t have to be. Move-in day can be a breeze but the ease of moving into […]
Greek Rush is the perfect time promote your brand on campus. We know that Millennials are more responsive to recommendations from their peers than advertisements. That’s exactly why Rush is ideal for pushing a campus rep program. What’s even better about Rush is that sorority and fraternity members are positioned to be influential brand promoters […]
As a business, you want to reach out to the decision makers and trend leaders on campus. All of these people are out in force during Greek Rush, and they will be crucial to spreading the word and accepting your brand on campus. Even if you are a new business on a campus that has […]
