Tag Archives: Generation Z

A Change in the Digital Marketing Game

“The Class of 2019 [entered] college with high technology an increasing factor in how and even what they learn,” said Charles Westerberg, Director of the Liberal Arts in Practice Center and Brannon-Ballard Professor of Sociology at Beloit College. They may think of the ‘last century’ as the twentieth, not the nineteenth, so they will need […]

A Message From Young Consumers: Share More, Own Less

The aftermath of a global financial crisis sparked a revolutionary idea: share more, own less. It’s an idea that promotes sustainability, affordability and accessibility and younger generations are hooked. Although the concept of sharing started with Facebook, a social network that promoted sharing life experiences and special moments with friends and family on a digital […]

‘Snip, snip’ Goes the Traditional Media Budget

During the 90s, television was everything. Many of us could be found glued to our ‘sets’ in the evening, catching up the news, watching our favorite sitcoms or crime dramas. But a lot has changed since then: the Internet became ‘a thing’, we got smart with our phones, and we even got savvy with reality itself. […]