Sometimes we all feel like Hollywood makes the same movie over and over again – shallow characters, memorized scenes, and exhausted story lines. But, once in awhile, a film comes along that stands out from the rest; one that reminds us of a film’s true purpose, not to make money, but to make art. I […]
College students enter the university as wide-eyed high school graduates and leave as independent young men and women. The interests, needs, and concerns of a college student evolve tremendously from year to year, and your marketing message and tactics need to take those differences into consideration. But if your marketing treats all college students the […]
Robert De Niro did it. Elle Woods did it, even Owen Wilson and Vince Vaughn did it. They all landed a sweet internship. Now, I am by no means an expert on internships, but I do have experience with one particular creature of internship–the DC summer internship–and I’m here to tell you what they don’t […]
Owning any pet is a huge commitment that no one should take on lightly. Many times, people do not consider all of the costs and restrictions that come with owning a pet and I am no exception. I’ve owned dogs my whole life and decided my sophomore year of college to adopt my dog, Kano, […]
Sometimes, the best campus marketing target isn’t a university. Of the 17+ million college students in the United States roughly 37% attend a two-year program. A multinational client of ours recently asked for our help hiring students in particular areas of Louisiana and Mississippi. According to the NCES, 50% of degree granting institutions in Louisiana […]
Summer is almost over and the heat is in full swing, here are some helpful tips to beat the heat in every way! Are you stressed? Do you need to cool off? My favorite scent during stressful times, aka all of college, is eucalyptus. This unique, frozen towel can help you to relax and cool down […]
When most brands think of using brand ambassadors for campus marketing, they think of sampling, flyering, and chalking campaigns. You might conduct surveys, and there’s probably some element of getting people to like you on Facebook. But there’s so much more your student brand reps can do for you.
College is a time for studying. Well, that’s mostly true but it’s also time to learn about yourself. To really develop the person you’re going to be in the future. Studying is part of that equation, but so is traveling, partying, making friends, and working. Most things in life don’t come for free, so as […]
I was never a girl who thought about joining a sorority and becoming part of the Greek Life Community. My whole life I was an introvert. I enjoyed having one or two best gal pals so I enjoyed my clubs and organizations, always thinking it would be enough. I guess I felt something was missing […]
One of the toughest things about marketing on college campuses is finding, onboarding, and retaining top student brand ambassadors. If a job is too difficult, if payment is too slow, or if communication with the brand is a hot mess, they could bail out at any time. In fact, your favorite student rep could just […]
