The NCAA National Tournament is the biggest event in collegiate sports, and it presents a terrific opportunity for campus marketing campaigns. Selection Sunday is March 13, but a lot of brands will be sitting out of the Big Dance for various reasons: They assume that spring break gets in the way of a successful campus […]
Wine: the only drink that can simultaneously make you look classy and sophisticated or like a total idiot at the same time. There is a lot to know about wine, but you don’t have to study to be a sommelier to pass yourself off as a bit of an expert (or at least fake your […]
In our last post, we tested the 3 truisms about campus marketing to college students. We wondered, Is our collective knowledge about campus marketing real knowledge, or just myth? But three best practices wasn’t enough to capture all of the ins and outs of marketing to Millennials. So we bring you three more common marketing […]
These days, it seems like there is a freaking “day” for everything: National Donut Day, National Hug Day, etc. But today is not just another “day” like that: February 16th is National Innovation Day and celebrates innovators all over striving to change the world. But it’s not just Nobel Prize winners, or renowned scientists, or […]
Millennials are the largest generation in U.S. history. Boasting a population size of 76.6 million, it’s even larger than the Baby Boomer generation. This provides a tremendous opportunity for companies who market to college students using campus ambassador campaigns—but only for brands that understand what makes this generation unique. A lot of content is […]
Being in college generally means you aren’t able to go all out for Valentine’s Day. If you’re smart, you’re already making extra cash for the big day using the Go Commando app, but what do you do if you can’t afford one of those Tiffany blue boxes, or a weekend getaway to that fancy resort […]
Being an undergrad is a special, and very expensive experience that only happens once in your life. Never again will so many opportunities be available to you. Here are a few bucket list ideas for college students to get the most out of their college tuition. 1. Study Abroad Have you ever dreamed of […]
As students, it’s easy to get caught up in life and forget to take time for yourself and things and people you love. However, in the midst of our busy work schedules, academic agenda, family needs and social engagements it’s important that we take time to step back to collect our thoughts, spend quality time […]
With 77 million people, the Millennial Generation is much larger than the Baby Boomer Generation and about three times the size of Generation X. They’re also the generation that is troubling sports marketers all over the globe. They’re probably the most engaged group of individuals out there – but also the hardest to market to […]
Brands like Chase, Target, Nike, and Red Bull are considered the cream of the crop in the eyes of students. They’re all really awesome brands, but what makes them so special for Millennials? In a nutshell, these brands follow three principles when interacting with students on college campuses: Identify With Students Millennials identify with the […]
