College students are plugged in constantly. Take a look around any building on campus and you’ll likely see the glow of a screen. Laptops, smartphones, tablets; you name it, they’re using it. So what are millennials up to on their devices? Connecting with their peers, celebrities, companies, and brands on social media. Millennials are 247% […]
Simply put, millennials are changing the marketing game. This new generation of consumers are not buying products like their parents did. U.S millennials reported that they are most influenced by family, friends and strangers rather than advertisements and experts. In order to become successful with millennials, brands must understand what is important to them and […]
Market research is an essential tool for companies to find success in their marketing campaigns. Whether you are creating a new product or redefining a brand, collecting relevant data about your target audience helps develop an improved approach to any marketing problem. Knowing the value that millennials place on your company serves as an important […]
It’s probably been a few years since you were in college, but we’re willing to bet that your fondest memories from back in the day don’t take place in a classroom setting. Despite what parents like to believe, a university-sponsored craft night is not the epitome of college social life. While a select few students […]
You need to reach a millennial audience, but have no way to spread the word. Campus reps are a great solution to many pain points brands face in creating and maintaining a campus rep program and Go Commando App solves a lot of these. Not convinced? Here are a few things the students have to […]
Starting a campus representative program at different colleges is complicated. You have to tailor your program to the student atmosphere at each campus, taking into consideration factors like greek life, whether students live on or off campus, where students tend to hang out, etc. Though the process can be time consuming, when done properly it […]
College campuses are a goldmine of opportunity for your brand. Hundreds of thousands of potential consumers are waiting to be exposed to your product. Entering into the college market can be tough, especially if your brand lacks an existing student audience. You just need the right tools. Students from campuses across the country are searching […]
Millennials are constantly talked about. You’re the generation that has been analyzed, fawned over, and criticized by countless employers, scientists, and baby boomers. You are seen to have a set of certain skills, but are you using these skills to your advantage? You’re not just good with technology, you’re great. Because of your vast knowledge […]
No matter where you are or what you’re doing, respect from your peers and supervisors is your greatest asset. Half the battle of becoming a leader is looking like one. The problem is, people pick up on more unconscious body language cues than you can possibly imagine. Credibility and authority relies on strength of character, […]
Brand Commandos (a.k.a. Campus Representatives) walk a fine line between getting their message across and filling social media quotas without annoying their friends and followers. It’s all too easy to lose the following that gives you value simply by promoting a brand the wrong way. Here’s our guide to a happy medium. Have a Voice Don’t lose […]
