A campus rep completes many activities for brands, both online and offline, that are intended to influence their peers.  Activities are broken out into three categories – market research, recruitment and marketing activities. Here are four of the most common activities performed by a campus rep.  Market Research  Get students’ opinions on your marketing plan […]

Brand ambassadors are university students who spread brand awareness through either grass-root approaches or social media campaigns. More and more companies are recognizing that using campus brand ambassadors can make for a successful marketing strategy. Here 3 roles that brand ambassadors, also known as campus reps, typically fulfill throughout the duration of their ambassadorships.  A […]

Choosing a brand ambassador requires a good understanding of what you are trying to accomplish in order for you to clearly identify and to be able find the right person for the job. It can be a difficult task to choose a brand ambassador for your company, but there are some important things to consider […]

A brand ambassador can help promote a brand  in many ways, including uploading content on social media or through grassroot approaches. Many companies are utilizing these ambassadors, also known as campus reps, to promote their products or services in a more authentic way, as members of the younger generations are distrustful of traditional marketing techniques.  […]