Tag Archives: technology

A Change in the Digital Marketing Game

“The Class of 2019 [entered] college with high technology an increasing factor in how and even what they learn,” said Charles Westerberg, Director of the Liberal Arts in Practice Center and Brannon-Ballard Professor of Sociology at Beloit College. They may think of the ‘last century’ as the twentieth, not the nineteenth, so they will need […]

Rethinking Retail with Gen Z

Today, so much of our life exists online: we post photos of our meals, share videos of animals becoming unlikely friends, and we even ‘meme.’ However, despite expectations that the first “digitally native” generation would want to shop online, a new study released by IBM and the National Retail Federation found that almost all members […]

Textbooks vs. eBooks, What You Need to Consider

As you shop for reading material for the fall semester, you might notice the option of eBooks becoming available for many of your courses. While eBooks have been around for quite some time, their availability has been limited. In an ever-growing digital age, eBooks are now becoming more and more popular for two reasons: price […]