We’ve all heard plenty about millennials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to the next generation—Generation Z, those born in 1995 or later. Some of them are already old enough to be in college, and it won’t be […]
We live in an age where information is at our fingertips and we can search for practically anything. However, with all of this stimulus, we can tend to ‘zone out’ or ‘become numb’ to the brands and messaging in those ads, leaving us only focused on skipping over them. How can you stand out? How […]
Email blasts, pop-up ads, video ads, direct mailers, flyers, radio spots… The list of advertising possibilities is endless! But is it really working? We live in an age where information is at our fingertips and we can search for practically anything. However, with all of this stimulus, we can tend to ‘zone out’ or ‘become […]
We live in a world where just about everything is available for purchase at our fingertips. Because of this, brands need to fight harder to gain ‘top of mind’ awareness among consumers. Students consumers can be even more difficult to snag, given their busy schedules and new life stresses. However, despite the all the brand competition, […]
Being an international brand can be challenging when approaching different demographics in different countries. And when it comes to targeting college students, this varies even more so. College students in America may have different wants and needs than students in other countries. However, one thing that seems to stay consistent among college students is that […]
It’s become a sad, overused cliche, and we’ve all heard the sentiment: “Millennials are lazy, narcissistic, and difficult to work with and motivate.” Generation Z, much like the Millennials, aren’t always easy to figure out. And if you aren’t doing what you can to tap into and leverage their unique contributions, you may find it difficult to […]
Step aside Millennials – Gen Z is taking over! Born between 1995 and 2012, this group is 20 million strong and has new perspectives, opportunities, and challenges ahead of them. By understanding Gen Z’s needs, attributes and work style, brands like you can better recruit, retain and groom them to become future leaders of your […]
This past election was a watershed moment for the American electorate: It was the first presidential election in which Generation Y—a.k.a.: Millennials—made up the same proportion of the U.S. voting-age population as the Baby BoomersSource: U.S. Census Bureau, Current Population Survey, Voting and Registration. Table 1-A. Available at http://www.census.gov/hhes/www/socdemo/voting/publications/historical/index.html In fact, as of April 2016, […]
While often times associated with parties and over-socializing, Greek Life is an untapped resource for many brands. These sub-networks of young minds spread ideas and messaging across college campuses all over the country- and that’s just the beginning. Strength in Numbers. Sororities and fraternities only thrive if their respective collectives thrive. Because of this, […]
Brands, like you, are activating their student rep programs on college campuses throughout the country, providing an answer to the weary student’s prayers and granting them a flexible way to earn money and gain real-world experience. The reason being, this is a typical student’s routine: Wake up, go to class, meet up with friends, study, […]
