Email blasts, pop-up ads, video ads, direct mailers, flyers, radio spots… The list of advertising possibilities is endless! But is it really working? We live in an age where information is at our fingertips and we can search for practically anything. However, with all of this stimulus, we can tend to ‘zone out’ or ‘become […]
We live in a world where just about everything is available for purchase at our fingertips. Because of this, brands need to fight harder to gain ‘top of mind’ awareness among consumers. Students consumers can be even more difficult to snag, given their busy schedules and new life stresses. However, despite the all the brand competition, […]
Being an international brand can be challenging when approaching different demographics in different countries. And when it comes to targeting college students, this varies even more so. College students in America may have different wants and needs than students in other countries. However, one thing that seems to stay consistent among college students is that […]
To high school seniors, the college experience can look pretty scary. They don’t know what it’s going to be like, who their friend groups will be, whether or not they’ll like their professors, and what career they should pick. For incoming college students, there are a few important elements they’re paying attention to (and here’s how […]
It’s become a sad, overused cliche, and we’ve all heard the sentiment: “Millennials are lazy, narcissistic, and difficult to work with and motivate.” Generation Z, much like the Millennials, aren’t always easy to figure out. And if you aren’t doing what you can to tap into and leverage their unique contributions, you may find it difficult to […]
Spring Break is a coveted time of year for college students. Students have a whole week off from classes, leaving them to adventure wherever their hearts (and more likely, the parties) take them. Over 55% of college students hit the road for warmer locations during their break. Don’t let an empty campus leave your student marketing […]
While often times associated with parties and over-socializing, Greek Life is an untapped resource for many brands. These sub-networks of young minds spread ideas and messaging across college campuses all over the country- and that’s just the beginning. Strength in Numbers. Sororities and fraternities only thrive if their respective collectives thrive. Because of this, […]
Brands, like you, are activating their student rep programs on college campuses throughout the country, providing an answer to the weary student’s prayers and granting them a flexible way to earn money and gain real-world experience. The reason being, this is a typical student’s routine: Wake up, go to class, meet up with friends, study, […]
Before we know it, the halls will be decked for the holidays and many of us will be trying to figure out what to buy for our friends and families. While those of an older generation prefer handmade gifts and trinkets, marketing to college students, or more specifically, Gen Z, leaves many puzzled, with their […]
You’ve got your student recruiters – now what? How do you break into their day-to-day routine, while providing them with activities that are fun and help promote your brand? While this may feel like the mystery of the sphinx, worry not! At Go Commando, we make sure our student acquisition and market research provides you and […]
