Brand ambassadors increase engagement for a specific brand either through social media or traditional grassroots approaches. The role of an ambassador, also known as a campus rep, may still be a little vague. Due to this, some companies may be hesitant to start their own ambassador program, as they are not sure how reps will […]
What Is A Campus Rep?
A Campus Rep is a student on a college campus that carries out a series of marketing activities – both online and offline – targeted at their peers. Campus Rep marketing works well on college campuses because it is no secret that people are more easily influenced by their peers. College students are uniquely impressionable […]