We live in an age where information is at our fingertips and we can search for practically anything. However, with all of this stimulus, we can tend to ‘zone out’ or ‘become numb’ to the brands and messaging in those ads, leaving us only focused on skipping over them. How can you stand out? How […]
Don’t you just love the sense of adventure that comes with pinning destinations on a map to all the places you want to travel? Or even more excitement that comes with booking that trip? And getting on the plane, well that’s just the best thing there is. What if I said you could fly […]
Email blasts, pop-up ads, video ads, direct mailers, flyers, radio spots… The list of advertising possibilities is endless! But is it really working? We live in an age where information is at our fingertips and we can search for practically anything. However, with all of this stimulus, we can tend to ‘zone out’ or ‘become […]
Technology is an ever-changing element in society. Every year we see phones getting thinner and more complex while computers getting smaller and more powerful. We also see technology such as virtual reality games and products like Amazon Echo or Google Home. These technologies are extremely important to our lives as students because they create new […]
We live in a world where just about everything is available for purchase at our fingertips. Because of this, brands need to fight harder to gain ‘top of mind’ awareness among consumers. Students consumers can be even more difficult to snag, given their busy schedules and new life stresses. However, despite the all the brand competition, […]
Being an international brand can be challenging when approaching different demographics in different countries. And when it comes to targeting college students, this varies even more so. College students in America may have different wants and needs than students in other countries. However, one thing that seems to stay consistent among college students is that […]
To high school seniors, the college experience can look pretty scary. They don’t know what it’s going to be like, who their friend groups will be, whether or not they’ll like their professors, and what career they should pick. For incoming college students, there are a few important elements they’re paying attention to (and here’s how […]
It’s become a sad, overused cliche, and we’ve all heard the sentiment: “Millennials are lazy, narcissistic, and difficult to work with and motivate.” Generation Z, much like the Millennials, aren’t always easy to figure out. And if you aren’t doing what you can to tap into and leverage their unique contributions, you may find it difficult to […]
Step aside Millennials – Gen Z is taking over! Born between 1995 and 2012, this group is 20 million strong and has new perspectives, opportunities, and challenges ahead of them. By understanding Gen Z’s needs, attributes and work style, brands like you can better recruit, retain and groom them to become future leaders of your […]
Spring Break is a coveted time of year for college students. Students have a whole week off from classes, leaving them to adventure wherever their hearts (and more likely, the parties) take them. Over 55% of college students hit the road for warmer locations during their break. Don’t let an empty campus leave your student marketing […]
